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The SHOT Show in Las Vegas is one of the largest and most influential trade events in the world for the shooting sports, outdoor, tactical, and law-enforcement industries. Whether you’re attending for the first time or you’re a seasoned exhibitor, having a complete, well-organized guide can make the difference between a stressful trip and a smooth, productive experience.
This comprehensive SHOT Show Vegas Guide gives you everything you need to plan your travel, book the best hotels, navigate the event, and make the most of your time in Las Vegas.
SHOT Show, organized by the National Shooting Sports Foundation (NSSF), is an annual trade-only event that brings together thousands of manufacturers, retailers, media professionals, and industry leaders. The show floor spans hundreds of thousands of square feet, featuring innovations in outdoor equipment, personal defense accessories, optics, apparel, training services, and more.
Held every January at the Venetian Expo and Caesars Forum in Las Vegas, SHOT Show draws over 50,000 attendees from around the globe.
Learn more about the official event here: https://shotshow.org
Most attendees arrive one to two days before the show begins. This allows time to:
The primary airport is Harry Reid International Airport (LAS), located just minutes from the Strip and convention venues. Nearly every major airline flies into LAS, making it one of the easiest cities in the U.S. to access.
Popular airline resources:
SHOT Show spans multiple venues, primarily:
Transportation options include:
Pro tip: Ride-share pickup areas can get extremely busy during peak hours. Budget extra time in the mornings.
Staying close to the action can save hours of travel time and reduce stress during busy show days.
While the official schedule varies each year, SHOT Show typically follows this format:
For the most up-to-date schedule, always refer to the official calendar: SHOT Show Event Calendar
These evening events are where real relationships are built. Many major brands host invitation-only gatherings, while others offer open mixers for retailers and media professionals.
SHOT Show University and educational tracks cover:
The official mobile app includes:
Trying to “see everything” in one day is impossible. Instead:
Comfort and professionalism go hand in hand at SHOT Show.
Helpful gear options:
Las Vegas offers endless entertainment after show hours:
Remember: pace yourself. Long show days plus late nights can add up quickly.
Attending SHOT Show is an investment of time, money, and energy. This guide helps you:
Whether you’re an exhibitor, retailer, media professional, or industry newcomer, this guide is designed to help you walk into SHOT Show prepared, confident, and ready to succeed.
From booking flights and hotels to mapping out your show floor strategy, the SHOT Show Vegas Guide gives you everything you need in one place.
Use this resource to plan smarter, move faster, and get more value from every minute you spend in Las Vegas.
We’ll see you at SHOT Show!
