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Trying to find the “must-see” booths without walking 13 miles of aisles? This guide is built to help you use the official SHOT Show Exhibitor List like a pro—so you can discover new products faster, prioritize the brands that matter to your business, and leave Las Vegas with real leads (not just sore feet).
Think of this page as your exhibitor list companion. The directory is the source of truth. This guide adds the part the directory can’t: a simple, repeatable method to (1) identify the exhibitors most relevant to you, (2) spot the best new gear quickly, and (3) build a show-floor plan you can actually execute.
Pro tip: Don’t start with “Who’s the biggest?” Start with “Who can move my business forward?” That could mean new vendors, better margins, faster lead times, more durable materials, or a fresh category you’ve been meaning to add.
“Best” depends on what you sell, buy, review, or outfit. At SHOT, the most exciting launches tend to show up in patterns—categories where brands compete hard and where buyers demand year-over-year improvements.
New releases here often revolve around higher output, better run times, smarter switching, and more durable housings. If you’re a retailer, look for products that can win a quick in-store demo: bright, intuitive, and visibly rugged.
Optics booths can be overwhelming because everyone has glass. The best new gear usually stands out through improved clarity, more usable reticles, better durability, and lighter weight. For buyers: prioritize brands that offer strong training, fast turnaround on service, and clear positioning for your customer base.
This category is quietly one of the most important—especially for businesses that run ranges, teach classes, or outfit teams. “Best new” here usually means comfort, better fit, more realistic training tools, and easier sanitation/maintenance.
In the outdoor space, “best” often comes down to materials (quiet fabrics, weather resistance), layering logic, and real-world usability (pockets, ventilation, articulation, and weight). If you’re a retailer, the winners are the brands that make it easy to tell the story on a hang tag and easy to sell in 30 seconds.
Whether it’s home organization, retail display, or showroom presentation, this is the category where buyers can win on both function and visual impact. The best new products often bring:
Here’s a simple framework you can use before you even arrive:
Tier 1 (Non-negotiable): the booths that directly impact your revenue or sourcing.
Tier 2 (Discovery): the booths that might surprise you—new brands, new materials, or new categories.
If your goal is to find the best new gear quickly, you want the New Product Center on your plan. It’s designed to help attendees scan what’s new without spending hours wandering booth-to-booth hoping to get lucky.
Content creators: the New Product Center is where you find “what’s new” story angles. Your best interviews come from asking: What problem does this solve, and why now?
If you manufacture, private-label, or build a product business, the Supplier Showcase can be the best ROI of the entire week. You’ll find vendors in materials, components, machining, coatings, textiles, packaging, printing, electronics, and more.
Tip: Ask suppliers how they handle scale. A great prototype partner isn’t always a great high-volume partner.
At a show this big, “best” is discovered through questions—not hype. Use these prompts at booths to separate what’s truly new from what’s simply newly branded:
Retail buyers win at SHOT by being disciplined. The exhibitor list helps you pre-sort the chaos and focus on products you can actually sell.
The best coverage isn’t “everything I saw.” It’s a curated story built around trends. Use the exhibitor list to locate brands that align with your editorial lanes.
If you’re arriving with limited time, here’s a realistic day you can copy:
No. The exhibitor list is the full directory. The New Product Center is a faster way to discover launches, then you use the directory to find booth details and plan your route.
Use the directory filters and look for new exhibitors and Supplier Showcase vendors. Then build a small “discovery route” each day so you don’t spend the entire week only visiting the biggest booths.
Ask: “What changed from last year?” and “What problem did this redesign solve?” If the answers are vague, move on.
If you want quality conversations, aim for 12–18 meaningful stops. You can physically walk past hundreds—but “best new gear” is found through demos, details, and follow-up questions.
A notes system (phone + backup), photos of your current setup, a simple list of needs, and a short “what success looks like” statement. If you’re sourcing, bring rough volumes and constraints.
The SHOT Show exhibitor list is your map to opportunity—but the real value comes from how you use it. Build a tight plan, prioritize new-product pathways, and use smart booth questions to uncover what’s truly worth your time. The “best new gear” isn’t always the loudest—it’s the product that solves a real problem for your customers, your operation, or your audience.
1) Open the Official Exhibitor Directory
2) Use the Schedule to time-block your day
3) Add a New Product Center sweep + a Supplier Showcase block
4) Leave space for discovery—your best finds are often the unexpected ones
