What’s New at SHOT Show: Trends That Will Shape the Industry

The SHOT Show continues to set the tone for the entire shooting, outdoor, and tactical marketplace. Every year, manufacturers, designers, engineers, retailers, and media gather to unveil what’s next—and this year’s event made one thing clear: the industry is evolving faster than ever. From smarter materials and modular designs to lifestyle-driven branding and display-focused ownership, […]

SHOT Show 2026 is shaping up to be another can’t-miss week for the shooting sports, hunting, outdoors, and professional-duty gear industries—packed with product reveals, dealer meetings, media coverage, and the kind of hallway conversations that turn into real business. If you’re headed to Las Vegas, this preview will help you plan your time, identify what brands are likely to spotlight, and build a simple strategy for finding the most important new items on the floor.

Quick note: many brands keep final announcements under wraps until show week. That’s normal. So rather than guessing “exact launches,” this guide focuses on the product categories, brand types, and show tools that consistently surface the biggest news—so you can walk in prepared and leave with better leads, better content, and better purchase decisions. SHOT […]