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Planning your SHOT Show trip? This complete 2026 guide covers the official dates, the Las Vegas venue details, exhibit hall hours, SHOT Week events, badge pickup basics, hotel booking tips, and smart ways to build a smooth, high-ROI schedule. Whether you’re attending for deal-making, product discovery, networking, or education sessions, this page is designed to […]
The SHOT Show once again proved why it is the most influential trade event in the shooting, outdoor, and tactical industry. Every year, thousands of manufacturers, buyers, media professionals, and enthusiasts gather to see what’s next—and this year did not disappoint. From cutting-edge optics and modular gear to next-generation accessories and innovative display solutions, the […]
The SHOT Show continues to set the tone for the entire shooting, outdoor, and tactical marketplace. Every year, manufacturers, designers, engineers, retailers, and media gather to unveil what’s next—and this year’s event made one thing clear: the industry is evolving faster than ever. From smarter materials and modular designs to lifestyle-driven branding and display-focused ownership, […]
Quick note: many brands keep final announcements under wraps until show week. That’s normal. So rather than guessing “exact launches,” this guide focuses on the product categories, brand types, and show tools that consistently surface the biggest news—so you can walk in prepared and leave with better leads, better content, and better purchase decisions. SHOT […]
Attending SHOT Show for the first time is both exciting and overwhelming. With thousands of exhibitors, miles of aisles, private meetings, networking events, and product launches happening all at once, it’s easy to feel unprepared. This guide is designed to give first-time attendees a complete, insider-level understanding of how to prepare, what to expect, and […]
Trying to find the “must-see” booths without walking 13 miles of aisles? This guide is built to help you use the official SHOT Show Exhibitor List like a pro—so you can discover new products faster, prioritize the brands that matter to your business, and leave Las Vegas with real leads (not just sore feet). Quick […]
The SHOT Show is where the shooting sports, outdoor, tactical, and personal defense industries reveal what’s next. Every January in Las Vegas, brands from around the world unveil new gear, upgraded platforms, smarter optics, and cutting-edge accessories that shape the year ahead. If you couldn’t attend in person, this guide brings you the biggest SHOT […]
Every January, SHOT Show becomes the pulse of the industry. What debuts here doesn’t just stay on the show floor — it shapes buying decisions, marketing strategies, retail displays, and online conversations for the entire year. From gear upgrades to tech-driven solutions, this year’s SHOT Show made one thing clear: innovation is accelerating, and expectations […]
Every January, the SHOT Show floor becomes a real-time snapshot of where the shooting, hunting, and outdoor gear world is headed next. Some launches are “nice upgrades.” Others reset expectations—new tech that drops the barrier to entry, reshapes price brackets, or changes what buyers demand from brands. This page breaks down the most meaningful SHOT […]
The SHOT Show Insider Report gives you exclusive, behind-the-scenes access to the biggest trade show in the shooting sports and tactical gear industry—revealing the products, trends, and conversations that never make it to social media, YouTube, or mainstream blogs. If you’ve ever felt like you only see the surface-level highlights of SHOT Show coverage, this […]
